THE AUTHOR

Larry Briggs was born into leadership as the oldest of nine siblings. He didn’t want the job despite the fact that his dad repeatedly said he was a leader destined to make an impact on the world. Since founding Briggs Consulting, the original V2A Leadership company in 1989, Larry Briggs has coached and trained hundreds of high-performing CEOs, executive teams and entrepreneurs representing small to medium sized businesses throughout the U.S. Described as a highly innovative leadership expert well ahead of his time, Briggs has spent the last 23 years researching the fundamental forces that influence human behavior and business success. His V2A Leadership Technology™ arms clients with a simple, yet uniquely insightful framework of thinking and skills to overcome the most common barriers to leadership success. The result: breakthrough increases in productivity and profits throughout the client’s leadership chain.

Larry’s proven experience in change management began in his twenties when he successfully conducted his first business turnaround of a struggling computer service bureau in Guam. Later, as one of the early vice presidents of Timberline Software, an early national leader in accounting software, he made significant contributions to both the marketing and distribution of their products. Over the years he has accumulated direct expertise in the high-tech, professional services and manufacturing industries. Altogether, Larry Briggs blends a highly inspiring message with real-world application for an outstanding learning experience that translates to results. His seminars and executive coaching methods dive into the heart of how great leaders function.

Being challenged by the ongoing question of what it means to be a leader he has aimed his life’s work at making leadership simple, effective, and doable. His first book after twenty-five years of active practice and study does just that. Sticky Leadership is at the heart of what it means to be someone who can make their influence stick in the heads, hearts, and actions of others.